Moroccan/American designer Naeem Khaliq-EL was raised in Washington D.C. & at 16 years old he was introduced to the fast life culture of "UUV". The term UUV derives from the DC penal code (D.C. CODE 22-3215), which stands for Unauthorized use of motor vehicle.
Naeem began to understand that through adrenaline activities, an individual could cultivate an energy within themselves that would make them feel invincible or fearless. This energy could be used at will once cultivated; in any way the individual saw fit.
This collection represents the importance of adrenaline in the process of self development. Each piece distributed will have been hand crafted by students of Moroccan descent that have indulged in adrenaline prone activities such as Skateboarding, BMX biking, and ATV off-road racing.
"The process to becoming Lordy starts with understanding your natural powers." - Naeem Khaliq-EL